Why some designs feel powerful without looking complicated
Silent Contrast
Discover one of the principles Tom uses to create tension, refinement and visual depth without making a design feel busy or forced.
FREE LIVE ONLINE WEBINAR
Think like
a designer.
How to create stronger, more intentional floral designs.
REGISTER FOR FREE
Live online · Tuesday, October 13, 2026 · 19:30 CEST
With Tom De HouwerFloral artist, mentor & founder of Bloom Up
THE THINKING BEHIND THE DESIGN
Why do some floral designs feel powerful… without looking complicated?
In this free live webinar, floral artist and mentor Tom De Houwer will take you inside his approach to design thinking and show you how to move from inspiration to stronger, more intentional creative decisions.
WHAT YOU WILL LEARN
3 ideas that can change
the way you approach design.
Turn inspiration into a clear design direction
Learn how to move from a vague idea or source of inspiration to a strong concept that guides your creative choices.
Make confident creative decisions when things change
Learn how to adapt materials, scale or technique without losing the essence of your original idea.
REAL DESIGNS. REAL DECISIONS.
See the thinking behind
the finished design.
Tom will use real floral design case studies to show how an initial idea develops, how creative decisions are made and what happens when the design needs to change during the process.
FOR THE DESIGNER IN YOU
This session
is for you if…
- You already have floral experience but want to develop stronger design thinking.
- You sometimes have many ideas but struggle to turn them into one clear direction.
- You want your work to feel more intentional and personal.
- You want to make creative decisions with more confidence.
- You want to move beyond technique and develop as a designer.
MEET YOUR GUIDE
Tom De Houwer.
Tom De Houwer is a Belgian floral artist, teacher and mentor and the founder of Bloom Up.
His work focuses not only on floral technique, but on the thinking behind design: intention, composition, visual tension, creative decision-making and developing a personal design language.
Through Bloom Up, Tom helps floral designers grow in both their creative work and the confidence behind their choices.
Tom
Go deeper.
During the webinar, Tom will also give you a short look inside the Bloom Up Masterclass and explain how these principles are explored more deeply during the seven-day experience.
YOUR NEXT CREATIVE CHAPTER
Ready to think differently
about floral design?
Join Tom live and discover a different way of approaching your creative process.
REGISTER FOR FREETuesday, October 13, 2026 · 19:30 CEST · Live online